Floyd’s Superior Foods, Company

Superior Foods is a young, vibrant and energetic company which has collectively linked the core competency skills of the management team to form a complete, dynamic force to effectively manufacture and market the Floyd's brand. The business focuses on new product development, marketing opportunities, efficient manufacturing processes, supply chain efficiencies and customer service channels to best offer and provide a wide distribution source to the customer. Our Mission Our promise is to deliver quality and value to our customers, prosperity and satisfaction to our employees and reward our shareholders. This will be achieved by: Developing and nurturing successful FMCG products and flavours to further enhance the brand. Positively responding to market changes and needs. Maintaining and development of efficient operations, logistics and supply chains. Reliable and positive customer service. Consistent committment to quality standards at all times. The 5 key pillars which epitomise our core value and beliefs: Innovation Integrity Market Driven Efficiency People Back To Top The Early Days: The Floyd's brand was conceptualised at the turn of the millenium and launched in December of 1999. The brand has from the outset been established as a wholesome family brand, with a strong quality standard, benchmarked against the market leaders with key unique attributes to differentiate Floyd's from the other brands. The Brand: Floyd’s is distinctly lower in fats, both Kosher and Halaal certified, preservative free, and enhances delicious flavour in any cooking process. The Floyd’s product range comprises several product categories to offer the consumer a wide and diverse taste appeal, with several flavours in each sub category.